Privacy Policy

Last updated: December 29, 2025

Transparent handling of personal data is very important to us. This privacy policy explains which personal data we collect, for what purpose, and to whom we share it. Our practices comply with the Swiss Federal Act on Data Protection (FADP) and the EU General Data Protection Regulation (GDPR), fulfilling the information obligations under Art. 19 et seq. FADP and Art. 13 et seq. GDPR.

Owner and data controller

The data controller for this website is

dinovo GmbH
Im Holzacher 5
8413 Neftenbach
Switzerland

Email: support@svenroth.ai. Phone: +41 43 883 02 02.

Services we use

Framer, GoHighLevel, Plausible Analytics, Google Tag Manager, Google Ads, Google Ads Conversion Tracking, LinkedIn Ads, LinkedIn Insight Tag, Cookie-Script, and Microsoft 365.

What data we collect

Personal metadata (name, address), contact information (mobile, email), and online identifiers (e.g. cookie, IP address). We primarily process data you provide to us or that we collect when operating our website, and in some cases data we receive from third parties.

On what basis we process your data

We process your data in good faith and proportionately, for the purposes set out here. Where a justification is required, it may be your consent, a contract or pre-contractual measures, or our legitimate interests, unless your interests override ours.

Withdrawing your consent

Where you have given consent, you may revoke it at any time by emailing the address in our imprint. Any processing that already took place remains unaffected.

Sharing with third parties

We may engage third parties or affiliated companies as data processors, including accounting and auditing firms, consulting firms, IT service providers (hosting, support, cloud, website design), payment service providers, and providers of tracking, conversion and advertising services. We ensure they comply with data protection requirements, and we may also be required to disclose data to authorities.

Your data may be transferred to companies abroad as part of order processing. Where the local level of data protection does not match Switzerland’s, we carry out a risk assessment and contractually ensure an equivalent level of protection (e.g. EU Standard Contractual Clauses), with additional technical measures if needed.

How long we keep your data

We store personal data only as long as necessary for the purpose it was collected for. Data from your website visit is generally retained for twelve months; analytics and tracking data may be kept longer. Business communications, contracts and accounting records are retained for up to 10 years as required by law.

How we protect your data

We take all reasonable measures to protect your data from loss, unauthorized access, misuse or alteration. Everyone with access is bound by data protection rules, and we use SSL encryption at the highest level your browser supports.

Your rights

You may request information about the data we hold about you at any time. Send your request, with proof of identity, to support@svenroth.ai. Where we process your data automatically based on consent or a contract, you may also receive it in a common file format. We process requests within the statutory 30 days, with a possible extension where volume, legal or technical reasons require it.

You may request deletion or rectification of your data at any time. We may decline where we are legally required to retain it, or where the request conflicts with a legal obligation. Note that exercising these rights may affect the performance of a contract.

If you are affected by the processing of personal data, you may enforce your rights in court or file a complaint with the competent supervisory authority. In Switzerland this is the Federal Data Protection and Information Commissioner (edoeb.admin.ch).

Changes to this policy

We may change this privacy policy at any time. Changes are posted on svenroth.ai; you will not be notified separately.

Specific processing

Website hosting and log files

When you visit svenroth.ai, certain data is automatically stored for system administration, statistics, backups and security: your internet provider, IP address (in certain cases), browser version, operating system, date and time of access, the referring page, and any search terms used. This data cannot be linked to specific individuals and is deleted at the end of each session.

Framer

We use Framer (Framer B.V., Amsterdam, Netherlands) to host and deliver our website and blog via globally distributed content delivery networks. Technically necessary information sent by your browser (IP address, access time, URL and referrer, user agent, pages accessed, data volume) is processed server-side. Where content is delivered from servers outside Switzerland or the EU, this takes place on the basis of EU Standard Contractual Clauses.

GoHighLevel

We use GoHighLevel (HighLevel Inc., Dallas, USA) as our CRM and marketing automation platform to manage contacts, send emails, run funnels and landing pages, and analyze content usage. It may process master data, communication content, usage and technical metadata, and email delivery data, and uses cookies and a tracking script via msgsndr.com only with your consent for non-essential purposes. Data is processed primarily in the USA on the basis of appropriate safeguards, with a data processing agreement in place.

Plausible Analytics

We use Plausible Analytics (Plausible Analytics Ltd., Dublin, Ireland) as a privacy-first, cookieless web analytics service. It does not use cookies, collect personal data, create persistent identifiers, or track visitors across sites. It processes only aggregated, non-identifying data (page URL, referrer, browser, OS, device type, country) entirely within the EU. No consent is required (legitimate interest, Art. 6(1)(f) GDPR).

Google Tag Manager, Ads and Conversion Tracking

We use Google Tag Manager (Google LLC, USA) to manage website tags; the tool itself is cookie-free but can trigger other tags. We also use Google Ads to display advertising in Google search and network, with conversion tracking that sets a limited-validity cookie containing no personal data, used only for conversion statistics. You can disable cookies in your browser and personalized ads in your Google settings.

LinkedIn Ads and Insight Tag

We use LinkedIn Ads and the LinkedIn Insight Tag (LinkedIn Ireland Unlimited Company, Dublin) to place targeted advertising and measure its effectiveness. These set cookies that collect pseudonymized data such as visited and referrer URLs, shortened IP address, device and browser properties, and timestamps. The data is anonymous to us, but LinkedIn may link it to your profile for its own advertising purposes.

Cookie-Script

We use Cookie-Script (Objectis Ltd.) to obtain and manage your consent for cookies and online tracking, ensuring only the technologies you have consented to are activated.

Microsoft 365

We use Microsoft 365 (Microsoft Corporation, USA) for office and communication tasks such as Outlook, OneDrive, Teams, Word, Excel and PowerPoint. Interactions such as emails and shared documents are processed and stored via Microsoft 365, with our data stored on Microsoft servers in Switzerland.